Using SEO To Get Your Company Found

If you run a small business, chances are most of your customers live or work nearby. That’s where Local SEO (Search Engine Optimization) comes in - it helps your business appear in local search results when people in your area are looking for the products or services you provide.

Think about it: when someone searches “coffee near me” or “best plumber in Indianapolis”, they’re looking for local businesses. If your business isn’t showing up, you’re missing out on potential customers right in your neighborhood.

Here’s how to strengthen your local SEO and get found in your community:

1. Claim and Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is often the first thing people see when searching locally. Make sure your profile is:

• Complete with your business name, address, phone number, and website (NAP).

• Updated with accurate hours, photos, and services.

• Filled with positive customer reviews—Google rewards active, trusted profiles.

To-do list: Post updates, promotions, or events directly to your profile to keep it fresh.

2. Use Local Keywords on Your Website

Put yourself in your customers shoes and think about the way customers search. They’re not just typing “marketing agency." They’re typing “digital marketing agency in Westfield.” Add local keywords naturally into:

• Page titles and headings

• Meta descriptions

• Blog posts and landing pages

Example: Instead of “Our Services”, use “Digital Marketing Services in Westfield.”

3. Get Listed in Local Directories

Search engines trust businesses that are mentioned consistently across the web. Search engines crawl the internet to find other your information in other places. Add your business to reputable directories such as:

• Yelp

• Bing Places

• Better Business Bureau

• Local chambers of commerce websites

Make sure your name, address, and phone number are consistent everywhere.

4. Encourage to Reviews

Online reviews play a huge role in local rankings and customer trust. Ask happy customers to leave reviews on Google, Yelp, or Facebook. Don't rely just on keywords and your storytelling. Let your customers tell potential customers how great you are!

• Thank positive reviewers.

• Address concerns politely and professionally.

To-do list: Take those positive reviews and crosspost on your website and social media.

5. Leverage Social Media for Local Engagement

Your social channels also influence local search visibility.

• Tag your location in posts.

• Use local hashtags (#IndyBusiness, #ShopLocal).

• Share photos from community events.

Customers want to see that you are a part of their community and will support local businesses.

Final Takeaway

Local SEO isn’t about reaching everyone, it’s about reaching the right people in your community. By optimizing your online presence with local keywords, reviews, and directory listings, you can show up exactly when your neighbors are searching for your services.

Start small, stay consistent, and watch your visibility (and customer base) grow right where it matters most—at home.